South Korea’s Ministry of Culture, Sports & Tourism and Korea Creative Content Agency(KOCCA) held its annual award show, ‘Korean Popular Culture & Arts Award‘ at Seoul’s Olympic Hall on November 19th. Three K-Pop artists won awards at the award show. SHINee won the Ministry of Culture Award, 2NE1 won the Prime Minister’s Award, and Psy received the highest honor with theCultural Medal Award. Actor Kim Soo Hyun also received the Ministry of Culture Award. However,2NE1 and Psy couldn’t attend due to scheduling conflicts. (cr: allkpop)
The Korean Popular Culture and Arts Award is an annual award that serves to recognize the contributions of individuals/groups to the development of popular culture, the arts and the Korean wave.
There are 4 award categories: the Minister of Culture, Sports & Tourism Award, the Prime Minister Award, the President Award, and the most prestigious Cultural Medal.
Funded and organised by the Korea’s Ministry of Culture, Sports & Tourism and the Korea Creative Content Agency, the awards were created with the motive of recognizing the driving forces of the Korean Wave and also to recognize the creative artists that are the pride of Korea.
The nominees of the 2012 Korean Popular Culture and Arts Award that would have the honour of ‘climbing the podium’ include Korea’s representative rock band ‘Sanulrim‘ ‘s vocal Kim Chang Wan, luxury actor Han Suk Kyu, National MC Yoo Jae Seok, and girl group 2NE1, who is at the forefront of K-pop. 30 pop-culture artists have been nominated.
These pop-culture artists have been nominated by professionals/experts. Honorary director of the Busan International Film Festival, Kim Dong Ho, heads the jury panel of experts, which makes the final nominations. The final nominees are then evaluated on their achievements in the field and their contributions to the industry, and the winners were finalized in early November at the final jury meeting.
The awardees for the 2012 awards were announced earlier this week.
2NE1 will receive the Prime Minister’s Award on November 19th along with the other awardees in their category: Yoo Jae Seok, Lee Eun Ha, Kim Hyung Seok, Jo Sung Woo, Ha Jeong Woo, Kim Dong Su and, Na Yun Seon. Previous recipients of this award include veteran singer Lee Sun Hee (2010) &SNSD (2011). 2NE1 and SNSD are the only girl groups to win the Prime Minister’s Award.
YG’s CEO Yang Hyun Suk and 2NE1′s seniors, Big Bang, has also previously been awarded the President’s Award in 2011 and the Minister of Sports, Culture and Tourism award in 2010 respectively. This year, 2NE1′s label-mate PSY, is also being awarded the Cultural Medal award.
The awards comittee has praised 2NE1 as the image of talented musicians of powerful hip-hop & electronic music that are leading the Korean wave.
They have recently tweeted and posted the following introduction to the girls on their Facebook: